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''The maximum pain trade''

Markets take great delight in wrong-footing the maximum number of participants.

Peter Ahluwalia, Chief Investment Officer
Swisspartners AG, Partners’ View, May 2020

"Markets take great delight in wrong-footing the maximum number of participants. Looking at the AAII Sentiment Surveyii below, in which bullish sentiment on the part of individual investors is near 2008 lows, the maximum pain trade would be for markets to continue their upward trajectory."

AAII April 2020

ii https://www.aaii.com/sentimentsurvey?