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Click Here—Has the Boom in Digital Advertising Peaked?

Four key factors set to shape the outlook for digital advertising.

Taymour Tamaddon Portfolio Manager
T. Rowe Price,  October 2022

Key Insights

  • From relatively low penetration a decade ago, digital advertising today serves as the primary platform for most companies’ marketing activit. 
  • However, a confluence of factors is contributing to a current recession in digital advertising spending, raising questions about the sector’s long‑term growth profile. 
  • Yet, powerful structural characteristics supporting the industry are central to its longer‑term prospects.

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