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COVID-19 and data infrastructure: Will demand translate into profit?

During the initial outbreak of COVID-19, we published a report on the underlying long-term trends supporting data infrastructure. Since then, much about the world as we knew it has changed.

Laurence Monnier
Aviva Investors,  18 June 2020

During the initial outbreak of COVID-19, we published a report on the underlying long-term trends supporting data infrastructure. Since then, much about the world as we knew it has changed. Laurence Monnier assesses how many of the trends we identified remain intact and whether the surge in demand for data services and infrastructure will translate into investment opportunities.


Lockdown measures have influenced the way we use the internet and extended it to new territories. As large swathes of the population have begun working from home a number of trends have emerged:

  • Working: Remote working will become more prevalent over the long term, even after health worries recede. Some sectors of the economy, such as banking or logistics, expect data consumption to accelerate.
  • Shopping: The lockdown has fast-tracked online shopping adoption.
  • Entertainment: The use of video streaming, online gaming and online courses has rocketed during lockdown.
  • Social interaction: The use of online meeting tools has soared. Keeping in contact with friends and families through this technology has become a priority.
  • Education: Social contact and mobility are essential parts of learning, and we do not expect remote learning in schools and universities to become the norm. However, it may become more widespread for some students as a complement to their class studies. However, as a bridge while health concerns remain, its importance will remain high: in the UK, Cambridge University has already announced 2021 lectures will be online.
  • Health: Doctors and vets have started to offer video consultations during the lockdown. Once proven to work, this model could become more widespread, at least in part, by practices and doctors seeking more efficiency and flexible working patterns. Contact tracing and health-related applications are also likely to take off.

Unsurprisingly, data traffic has grown significantly across Europe and the rest of the world (as shown in Figure 1).

Figure 1: Change in internet traffic


Source: Cloudflare, June 2020

In some countries, data usage increased immediately in March, while other countries (France, Italy), experienced more progressive growth. These differences may have less to do with the nature of lockdowns (which were stringent throughout Europe) than with the activities favoured by people while at home. Video streaming accounts for much of the increase in traffic: viewing hours had increased 70 per cent in Europe in the first quarter, more than in any other region globally.1

Figure 2: Increase in viewing hours Q1 2020 vs. Q1 2019


Source: Conviva, Q1 2020

Netflix reported 15.8 million new subscribers the first quarter, more than double its previous forecasts,2 while Disney’s new video streaming service added 22 million subscribers as lockdown restrictions took hold across Europe.3 The increase in on-demand streaming was so rapid that European Union commissioner Thierry Breton called on content providers to switch to standard definition feeds to prevent networks from being overloaded.

Nevertheless, social distancing has broadened our use of the internet in many other parts of our lives. Of course, this surge has accelerated some pre-existing demand. The pace of new online video and gaming subscriptions should slow as more people return to work. However, this experience has demonstrated “remote living” is possible in more areas than most people thought, creating a new and enduring demand for data.

Figure 3: Google search terms frequency (worldwide)


Source: Google, June 2020

Critically, many of these new applications require two-way data traffic, which will put more pressure on existing infrastructure.


Increasing demand for broadband

By and large, European networks have reacted well to the upsurge of data. The UK’s communication regulator Ofcom reported a modest two per cent aggregate decrease in download speed in March – but this could reach six per cent at peak time for some networks. Meanwhile, Uswitch, the comparison site, said it had seen a ten per cent rise in people searching for faster broadband suppliers since coronavirus restrictions came in.4 This is not surprising as 25 per cent of UK households have internet speeds of less than 30 Mbits per second.5

Figure 4: Change in UK broadband download speed (March 2020)


Source: Ofcom, May 2020

As working from home becomes more prevalent, families are likely to combine multiple internet uses at the same time, for example children streaming videos while parents are working. This will accelerate the need for faster internet connection. Demand for ‘fibre to the home’ or ‘fiber to the premises’ (FTTH / FTTP), which offers the fastest connection speed and high upload capacity, is likely to benefit. This is particularly true in rural areas that do not yet have access to fibre connections.

Figure 5: UK broadband network download speed compared with application data requirement (UK, 2019)


Source: Ofcom, Aviva Investors, 2020

In the near term, the rollout of new FTTH networks has been disrupted due to access limitations during lockdown, but revenues should increase once these issues are resolved.


Data centres: Short-term tenant risk but long-term winners

As demand for data increases, logic suggests an increase in demand will follow for data centres where data can be stored and processed. As the workforce becomes more diffuse and less centralised, companies of all sizes may well see outsourced IT services and cloud-based systems as a more efficient way to manage their IT infrastructure. Data centres and companies offering resilient and secure services are expected to benefit. Investors have recognised this, and the share price of data centre real estate investment trusts (REITs) was quick to rebound as evidenced below.

Figure 6: US data centre REIT share prices


Source: Bloomberg, June 2020

The past few years have seen a steady rise of co-location data centres, where companies can rent computing space, equipment and associated services. In the near term, such facilities are exposed to an increased risk of tenant default as the economic crisis unfolds, and some tenants may seek to renegotiate terms.

Figure 7: Revenues from wholesale and retail co-location data centre


Source: 451 research, April 2019

Longer term though, we expect more companies to move their IT systems to the cloud, underpinning a strong demand for the sector. KKR’s recent announcement to invest $1bn in a data centre platform confirms investor confidence in the sector is high.


Increased traffic may not lead to increased revenue

While the demand for data is clear, the revenue drivers are more nuanced. Some of the increased demand, such as on-demand video, has a revenue stream associated to it. Yet much of the new demand comes from free applications, such as Zoom calls or online news, or supports public services.

Data has become essential, yet revenues for the sector are likely to increase at a slower rate than the underlying demand. Infrastructure providers are not directly exposed to data volume. Yet, amid growing demand, investors should remain focused on the long-term business case for their investment. In the short term, where such infrastructure is rented to companies, the quality of tenant will drive asset performance. In the long term, the current crisis could well accelerate the displacement of older technologies by faster networks.



  1. ‘Conviva’s State of Streaming Q1 2020: Europe’, Conviva, 2020

  2. ‘Netflix will remain a blockbuster hit beyond the covid-19 era’, The Economist, April 23, 2020
  3. Mark Sweney, ‘Disney’s Netflix rival doubles subscriptions in Covid-19 lockdown’, The Guardian, April 9, 2020
  4. Mike Wright, ‘Faster broadband searches surge as outages hit during lockdown’, The Telegraph, April 29, 2020
  5. ‘UK Home Broadband Performance: The performance of fixed-line broadband delivered to UK residential customers’, Ofcom, 2020